Our Journey:

Founded 21 years ago as NATNAEL MEMORY, our company initially focused on enhancing memory using ancient memory art tools. We then transitioned to motivational training, quickly realizing that while it creates fascinating experiences useful for sales and persuasion, it doesn’t foster lasting transformation.

Recognizing this, we evolved our approach to focus on consciousness (mindfulness). This method has proven successful in achieving reliable changes in human behavior and organizational structures. Mindfulness has become a cultural cornerstone in major Silicon Valley corporations like Google, Meta, and Microsoft.

Building on this foundation, we introduced training, recognized as the top creative thinking tool globally.

Our Philosophy:

We believe the mind is our greatest resource. Effective training of this resource is crucial for individuals, corporations, and nations to achieve their goals. However, simply importing Western mind training techniques without cultural adaptation often fails to deliver the desired results, as seen with BPR and BSC in Ethiopia.

Our extensive experience in the self-development industry has enabled us to tailor Western mind training methods to fit Ethiopian cultural contexts. This approach ensures our trainings are impactful and relevant to our clients.

Our Offering

We provide courses tailored to the needs of everyone, from elementary students to CEOs of large corporations. Our training programs are:

• Challenging:Push the boundaries of conventional thinking.
• Interactive and Engaging:Ensure active participation and immersion.
• Entertaining: Make learning enjoyable.
• Practical: Equip trainees with tools they can apply immediately, resulting in quick and valuable improvements in both personal and professional settings.